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Action Sports
Limitless Horizon
Client
Red Bull
Year
2025
Duration
3:00
Format
4K Anamorphic
The Objective & Challenge
We set out to create a visual statement that would break the mold of traditional, sterile ads. The objective was to convey visceral speed and high performance using exclusively natural audio components, editorial pacing, and raw cinematography.
Creative Process & Execution
By pairing anamorphic lens packages with certified high-speed chase rigs, we captured motion close to the asphalt. Post-production involved a 2-week edit design focusing on matching the mechanical sound frequencies with frame cuts, followed by bespoke HDR color correction.
Project Credits
- DirectorLucas Thorne
- ProducerSarah Sterling
- DPMarcus Vance
- ColoristAria Wilde
- Sound DesignNorthernX Audio
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